FEMWORLD
Femworld is a fashion-forward brand celebrating feminine expression through bold designs and timeless silhouettes. I partnered with Clover & Ash (dummy client) to design a high-impact landing page for their new digital collection launch. The goal was to create an immersive fashion experience that blends editorial aesthetics with ecommerce conversion strategy.
Overview
Femworld is a fashion-forward brand celebrating feminine expression through bold designs and timeless silhouettes. I partnered with Clover & Ash (dummy client) to design a high-impact landing page for their new digital collection launch. The goal was to create an immersive fashion experience that blends editorial aesthetics with ecommerce conversion strategy.
The Challenge
The brand needed a landing page that could both reflect their creative vision and drive product interest. Their previous site lacked a strong visual identity, felt too template-driven, and didn’t translate the luxury feel of their physical collection into the digital space. They wanted something expressive, responsive, and scroll-worthy.
The Solution
I crafted an elegant layout with oversized typography, full-bleed imagery, and soft pastel gradients to highlight product textures and fabrics. The landing experience was built in Webflow, optimized for storytelling and sales readiness with:
- A hero section featuring motion video and parallax text
- Curated product sliders and “lookbook” layouts
- Editorial-style testimonials and brand story modules
- Floating CTAs and a clean mobile interface for shopping
Attention to detail in hover states, transitions, and scroll effects made the page feel luxurious and interactive.
Outcome
Femworld’s landing page helped generate a 70% increase in newsletter signups and saw a 2.3x boost in early pre-orders during the first campaign week. It positioned the brand as a digital-native label with style, depth, and narrative—a key differentiator in the crowded fashion ecommerce space.
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