BLOOM
BLOOM is a next-gen video platform app tailored for creators, educators, and coaches to launch gated video content with style and ease. I was brought on to design and develop a sleek, high-converting landing page that captures the energy of a modern media brand while making the app’s benefits instantly clear to new users.
Overview
BLOOM is a next-gen video platform app tailored for creators, educators, and coaches to launch gated video content with style and ease. I was brought on to design and develop a sleek, high-converting landing page that captures the energy of a modern media brand while making the app’s benefits instantly clear to new users.
The Challenge
The client—PulseSync AI (dummy client)—wanted to create buzz ahead of the app launch but had no clear brand direction, visual identity, or landing structure in place. The key challenge was crafting a compelling narrative around the app's core features (monetized video hosting, gated memberships, analytics) while keeping the experience fun, scrollable, and mobile-first.
The Solution
I began by developing a vibrant yet minimalistic design language that reflected the brand name—BLOOM—with fluid layouts, soft gradients, and rounded visuals. The landing page was structured for conversion, guiding users through the app’s unique value proposition with:
- A sticky nav and scroll-to-section CTA flow
- Interactive feature tabs showcasing the video dashboard
- Smooth scroll animations and subtle Lottie integrations
- A testimonial slider and early access signup form
The entire page was designed and developed in Framer to enable fast iteration and responsive behavior across all devices.
Outcome
The launch campaign saw a 42% signup conversion rate on the landing page and led to a waiting list of over 3,000 users within the first 3 weeks. The client praised the branding and visual storytelling as “exactly what we needed to get attention.” The modular design also made it easy for the internal team to scale additional sections post-launch.
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